Free checklist
The Miami small business marketing checklist.
25 practical checks across local search, your website, AI search, tracking and follow-up. No sign-up. Use your browser's print option to save it as a PDF.
Be found on Google
Local search basics every Miami business should have in place.
- Claim and verify your Google Business ProfileUse your real business name and address, or your service area if you travel to customers.
- Choose the closest primary categoryBe specific: "Italian restaurant" beats "restaurant".
- Add hours, holiday hours and servicesUpdate before every holiday so customers never arrive to a closed door.
- Add real photosStorefront, team, work and products. Compress them so they load fast.
- Reply to every reviewShort, calm and kind, including the critical ones.
- Match your name, address and phone everywhereWebsite, profile, directories and social accounts should read identically.
Your website
The basics that decide whether a visitor becomes a customer.
- It loads fast on a phoneTest on real mobile data, not only on office wifi.
- The next step is obviousA call button, a booking link or a short form above the fold.
- Every service has its own pageOne clear page per thing you sell beats one crowded page.
- Each page has a unique title and descriptionWrite them for people. Keep titles near 60 characters.
- Contact details are in text, not only in imagesSearch engines and AI assistants can read text.
- You own the domain, hosting and codeCheck the accounts are in your name.
Be citable by AI assistants
Make it easy for ChatGPT, Gemini and Perplexity to name you.
- Answer your customers' top questions in plain wordsPut the direct answer first, then the detail.
- Add an FAQ to your key pagesUse the real questions customers ask you.
- Add structured dataOrganization, LocalBusiness and FAQ markup describe your pages to machines.
- Let search and AI crawlers read your siteCheck your robots file and security settings are not blocking them by accident.
- Get mentioned in places you do not controlReviews, directories and local press help assistants verify you.
Measure what matters
If you cannot see it, you cannot improve it.
- Install analytics and conversion trackingCount calls, form submissions and bookings, not only visits.
- Set up Google Search ConsoleSee which searches show your site and fix errors early.
- Track which source each lead came fromEven a simple "how did you hear about us" field helps.
- Review the numbers monthlyPick three: leads, calls and top searches.
Convert and follow up
A lead you answer fast is worth more than one you answer late.
- Answer every enquiry quicklyAim for minutes, not days.
- Send an automatic confirmationTell people you received their message and what happens next.
- Keep every lead in one placeA simple CRM stops enquiries falling through the cracks.
- Ask happy customers for a reviewShare the direct review link and make it one tap.
Go deeper
Guides that explain the items above step by step.
- How to set up your Google Business ProfileCreate, verify and complete your profile in the right order.
- What is answer engine optimization (AEO)?A plain-English guide to being named by AI assistants.
- Technical SEO checklistWhat still matters for crawling, speed and structured data.
- ROI calculatorEstimate what SEO or PPC could return for your business.