Law firm marketing
Qualified cases, not just calls.
Practice-area pages, AI search and fast intake that turn urgent searches into signed cases.
- Practice-area SEO
- AI search
- Paid search
- Intake automation
- Spanish & English
- Inquiries47+15% vs last month
- Qualified1940% of inquiries
- Per case lead$112-6% vs last month
| Source | Inquiries | Qualified |
|---|---|---|
| Practice-area pages | 21 | 9 |
| Search ads | 17 | 6 |
| Map pack | 9 | 4 |
Legal clients hire the firm that explains clearly and answers fast.
People searching for a lawyer are often stressed and in a hurry. They want to know you handle their exact situation, that you are credible, and that someone will call them back today. Clear practice-area pages and fast intake win more cases than clever slogans.
Search is expensive
Legal keywords are among the costliest in paid search, so wasted clicks hurt.
Intake is where cases are lost
A missed call or a slow reply sends a potential client to the next firm on the list.
Advertising has rules
Bar rules on advertising, testimonials and claims apply to every page and ad.
Three outcomes, measured monthly.
Goals are agreed in writing before work begins, and every report shows the progress against them.
- More qualified consultationsConsultations from the practice areas and case types you want.
- Lower cost per signed caseOrganic and AI visibility carrying more of the load than paid search.
- Faster intakeEvery enquiry answered, logged and followed up the same day.
Four stages. One owner.
The same senior team takes you from diagnosis to growth, so nothing is lost in a handoff.
Understand
We audit your practice-area pages, listings, reviews, ads and the firms ranking above you.
Strategize
Case value, capacity and practice priorities decide where we focus first.
Implement
Practice pages, intake, tracking and follow-up go live together, reviewed for advertising rules.
Optimize
Monthly reviews of consultations, signed cases and cost per case by practice area.
The numbers we answer to.
Four measures that matter in law firms, reported every month in plain English.
Qualified consultations
Consultations that match your practice areas and criteria.
Cost per signed case
Marketing spend divided by retained clients.
Intake response time
Minutes from enquiry to first contact.
Practice-area visibility
Rankings and AI mentions for your key case types.
Built for law firms, run as one.
Every capability connects to the others, so a gain in one channel lifts the rest.
Practice-area SEO
Detailed pages for each practice area and case type, built to rank and to reassure.
SEO in MiamiAI search visibility
Clear, citable answers so assistants mention your firm for the right questions.
AEO in MiamiLocal SEO & reviews
Google Business Profile and reviews for every office.
Local SEO in MiamiEfficient paid search
Tight campaigns on high-intent case types, with negative keywords and call tracking.
PPC in MiamiIntake & follow-up
Every enquiry logged, routed and followed up automatically.
Email & CRM in MiamiFirm positioning
A clear position that sets you apart from the firms on every billboard.
Branding in Miami
Case studies
The same system, proven.
We are building our law firms portfolio and won't dress up another client's numbers as yours. Here is the same playbook at work for real clients.
All case studiesWhat you get with us.
A premium partner behaves like one: accountable, transparent and invested in your numbers.
- Senior people, start to finishThe strategists on your first call are the people doing the work.
- One system, not five vendorsWebsite, search, ads, automation and brand, built to reinforce each other.
- Everything in your nameDomains, ad accounts, data and files belong to you. Always.
- Reporting in plain EnglishLeads, bookings and revenue every month. No vanity metrics.
- Based in MiamiWe work where you work, and we know how this market buys.
Other industries
Law Firms marketing, answered.
Straight answers to what law firms leaders ask us most.
Do you understand attorney advertising rules?
We build with Florida Bar advertising rules in mind and avoid guarantees, misleading claims and non-compliant testimonials. Final review of advertising content should always sit with your firm.
Which practice areas do you work with?
Personal injury, family law, immigration, criminal defence, estate planning, business law and others. The system adapts to each practice's case values and intake process.
Can you reduce our cost per case?
Usually the biggest gains come from fixing intake, tightening paid search and building organic and AI visibility so you rely less on expensive clicks. Your reports show cost per case by channel.
Do you offer Spanish-language marketing?
Yes, we can build Spanish pages and campaigns for Miami's bilingual market, written by fluent speakers rather than machine translated.
What does it cost?
It depends on practice areas, offices and channels. After a short call you get a written scope and a fixed monthly price.
Next step
Let's bring in better cases.
Tell us your practice areas and the cases you want more of. We'll show you where potential clients are finding other firms.
- A human reply within 1 business day
- A written plan with fixed pricing
- No obligation, no pressure