Technology & Stack | The Goat Institute

01 The stack

Four layers, plus the platforms on top.

From the pixels your customers touch to the infrastructure they never see, every layer is chosen to be fast, secure and maintainable.

React

Component-based UI architecture at any scale.

Next.js

Production-grade server rendering, static builds and the App Router.

TypeScript

Type-safe codebases that don't break at 3am.

Tailwind CSS

Utility-first design-system integration.

Mo

Motion

Smooth, production-grade animation.

Vite

Fast local development and optimised builds.

Node.js

Event-driven, high-throughput API runtime.

Python

Data processing, ML pipelines and scripting.

PostgreSQL

Enterprise-grade relational data storage.

GraphQL

Flexible, self-documenting API query layer.

Redis

In-memory caching for real-time performance.

Supabase

Open-source backend with edge functions and auth.

AI

OpenAI GPT-4o

Conversational AI, content and code generation.

Anthropic Claude

Long-context analysis and reasoning tasks.

LangChain

LLM orchestration, agents and memory chains.

Pc

Pinecone

Vector database for semantic search and retrieval.

TensorFlow

Custom ML model training and inference.

LI

LlamaIndex

Data indexing for LLM-ready pipelines.

AW

AWS

Scalable cloud: EC2, S3, Lambda, CloudFront.

Vercel

Frontend deployment at the edge, globally.

Docker

Containerised, reproducible environments.

GitHub Actions

CI/CD pipelines from commit to deploy.

Cloudflare

DDoS protection, CDN and edge computing.

Terraform

Infrastructure-as-code for repeatable provisioning.

WordPress

Custom builds your team can run. Molina's, MC Roofing, Ravissante, Unlimited Systems.

Shopify

Custom-theme storefronts, like the Scrozzari JetBlk launch.

Google Business Profile

Claimed, optimised and tied to local SEO.

Google Analytics 4

Full traffic and conversion tracking from day one.

Search Console

Indexing, rankings and technical health monitored.

CR

CRM and business email

Every lead captured, tracked and followed up.

02 Standards

Our production benchmarks.

Not aspirational targets. The minimums we hold ourselves to on every web build and system deployment.

< 1.2s

Largest Contentful Paint

Our baseline for every web build.

90+

Lighthouse score

Performance, accessibility, best practices and SEO, audited before launch.

< 200ms

API response

P95 latency target for server-rendered and API endpoints.

0 critical

Vulnerabilities

OWASP Top 10 review at every major milestone.

99.9%

Uptime

Monitored infrastructure with automatic failover and alerting.

< 5 min

Deploy time

From merged pull request to production via automated CI/CD.

03 Philosophy

How we think about engineering.

Great technology works a year from now, at ten times the load, maintained by a different team.

01
Performance is non-negotiable.
Sub-second loads, 90+ Lighthouse scores and edge-deployed assets are baseline requirements, because they directly move conversion rates and rankings.
02
Security built in, not bolted on.
OWASP guidelines, least-privilege access and security reviews at every milestone, not just before launch.
03
Systems that outlive the project.
Clean, documented, testable code. A new developer should be productive in hours, not weeks. And you own every account.

04 Integrations

Platforms we connect out of the box.

We integrate with the tools your team already uses. No rip-and-replace, just a clean connection.

HubSpotCRM
SalesforceCRM
KlaviyoEmail
MailchimpEmail
ShopifyE-commerce
WordPressCMS
WebflowCMS
ContentfulCMS
StripePayments
Google Analytics 4Analytics
SegmentAnalytics
HotjarUX research
ZapierAutomation
MakeAutomation
AirtableData
Notion APIProductivity
IntercomSupport
Meta PixelAds

Have a hard technical problem?

Book a strategy call. We'll audit your current stack, tracking and site speed before recommending a thing.

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