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Digital marketing questions, answered.

Straight answers about how we work, what it costs, how we measure results and what you own. Can't find yours? Ask us and a strategist replies within one business day.

Company & fit

Who is The Goat Institute?

A Miami digital growth agency founded by Richard Diaz. We build websites, SEO and AI search, paid ads, AI automation, CRM and branding as one connected system, so every channel feeds the others.

Where are you based, and do you only work in Miami?

We're headquartered in Miami, Florida, and most of our clients are across South Florida. We also work with businesses elsewhere in the US and abroad; strategy calls and reviews happen online.

What kinds of businesses do you work with?

Mostly service businesses and brands that sell online: home services, healthcare and wellness, e-commerce, real estate, finance, education, and technology and B2B firms. See our industries for how we adapt to each.

Who will actually do the work?

A named senior lead runs your account, supported by in-house specialists for each channel. We don't outsource deliverables, and the people you meet on the strategy call are the people who run your engagement.

Are we a good fit?

We're a strong fit if you want measurable growth, are ready to act on recommendations and value transparency over vanity metrics. If we're not the right partner for what you need, we'll tell you and suggest who might be.

Pricing & contracts

How much does it cost?

Every proposal is scoped to your goals and given a fixed price agreed in writing, so you know the cost before anything starts. The free proposal shows what we recommend and what it costs. Use the ROI calculator to estimate what growth is worth to you first.

What does the free proposal include?

A written review of your website, search visibility and tracking, the three fixes worth the most money, and a fixed price to make them. There's no obligation to work with us.

Is ad spend included in your fee?

No. Ad spend is paid directly to Google, Meta or the relevant platform, in accounts you own. Our fee covers strategy, setup, management and reporting.

How long are engagements?

It depends on the work. Websites and setups are fixed-scope projects; ongoing services like SEO, ads and CRM management run month to month or for a term agreed in your proposal. The terms are always written down before you sign.

What happens if we stop working together?

Your domain, website, ad accounts, analytics, CRM and data are already in your name. We hand over logins, documentation and backups so nothing breaks.

Process & reporting

What happens after I submit the form?

A strategist reviews your site and replies within one business day to confirm a few details. You then receive your written proposal and can book a call to go through it.

How does an engagement run?

Diagnose, build, compound. We audit first, agree a prioritised plan with you, build and launch in stages you sign off, then review and improve monthly. See our methodology.

How do you report results?

One monthly report in plain English covering the leads, calls and sales each channel produced and what they cost, plus the three changes we'll make next. We report from your analytics and CRM, not just ad platform numbers.

How fast will we see results?

Tracking fixes and Google Business Profile improvements often show within weeks. Paid ads can produce leads in the first month. Competitive SEO typically takes 3 to 12 months. Your monthly report shows progress throughout.

Do you guarantee results?

No honest agency can guarantee rankings or sales, because platforms and markets aren't in anyone's control. We guarantee the work, the transparency and the reporting. Read the TGI Work Guarantee.

Websites & hosting

Do we need a new website?

Not always. We audit first. If your site's foundation is sound, we improve it rather than rebuild; if it's slow, hard to update or not converting, a rebuild usually pays for itself.

Which platforms do you build on?

WordPress, Shopify and custom builds, chosen for your needs rather than our preference. See our technology page for the full stack.

How long does a website take?

A typical service-business site takes several weeks from kickoff to launch, depending on pages, content and integrations. Your proposal includes a timeline with each stage you sign off.

Can you host and maintain our site?

Yes. Hosting & Care covers managed hosting, SSL, daily backups, updates, security and uptime monitoring, with a real person to contact.

Ads, CRM & automation

Which ad platforms do you manage?

Google Ads (including Local Services Ads), Meta (Facebook and Instagram) and LinkedIn, managed to qualified leads and revenue rather than clicks. See PPC & paid media.

Which CRM do you recommend?

HubSpot suits most growing service businesses; we also work with Zoho, GoHighLevel and others. We'll tell you honestly if your current tool is enough. See email & CRM.

What can AI automation do for a small business?

Reply to every new lead within minutes, day or night, route it to the right person, follow up automatically and keep your CRM up to date. Read how to build a 90-second response engine.

Is our data safe?

We set up accounts in your name, use the access level each task needs and follow each platform's security practices. We never sell your data, and you can review our privacy policy.

Still have a question?

Ask us directly. A strategist replies within one business day, and the proposal is free.

Get a free proposal