Case study · Home services · 2024
MC Roofing Company: A digital foundation that catches every lead
Full-range roofing across South Florida with no digital foundation: no consistent brand, no Google presence, and a site that wasn't generating calls.
The challenge
Where the business stood when we started.
No Google Business Profile
The company was missing from the local results homeowners use to find and call roofers.
No analytics or lead tracking
There was no data on how many people visited, called or enquired, or what brought them in.
Leads in personal inboxes
Enquiries landed in individual inboxes, so follow-up depended on memory and some leads were inevitably missed.
What we did
Built as one system, in accounts the client owns.
WordPressGoogle Business ProfileGA4Search ConsoleCRM
- 01
WordPress redesign and brand system
A consistent brand and a modern site that presents the full range of roofing services clearly.
- 02
Google Business Profile, GA4 and Search Console
A verified local presence and analytics that show visits, calls and form submissions.
- 03
Local SEO and business email
Service and area optimisation, plus a professional email domain.
- 04
A CRM for every lead
Every enquiry captured, routed and tracked in one place instead of scattered inboxes.
“Before TGI, we had no Google presence and leads were slipping through the cracks. Now we have a site that works and a CRM that catches everything.”
Services used
Each one connected to the others. See the home services playbook.
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