Case study · Fashion & e-commerce · 2024
Scrozzari JetBlk Collection: From DMs to a premium Shopify store
An independent fashion brand selling through social DMs needed a storefront, and an identity, that justified premium pricing.
The challenge
Where the business stood when we started.
No e-commerce platform
Every sale happened in direct messages, which doesn't scale and makes premium pricing harder to justify.
A brand that was never documented
Without defined colours, type and voice, every post and product page looked slightly different.
Ad spend couldn't be tied to sales
With no store analytics or pixel, there was no way to see which ads produced orders.
What we did
Built as one system, in accounts the client owns.
ShopifyCustom themeGA4Meta Pixel
- 01
Custom Shopify storefront
A store built from scratch around the collection, not a generic template.
- 02
Brand identity documented and applied
Palette, typography and voice defined and used consistently across the store and channels.
- 03
GA4 and Meta Pixel verified
Tracking in place so every campaign can be measured against real orders.
“They built our Shopify store from nothing and made the brand feel real. It finally looks the way we imagined it.”
Services used
Each one connected to the others. See the e-commerce playbook.
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