Case study · Home services · 2024
Molina's Roofing Services: From invisible online to +350% revenue
Affordable, high-quality roofing across South Florida, with no real online presence: no consistent brand, no Google setup, and a website that couldn't turn a visitor into a call.
The challenge
Where the business stood when we started.
An outdated site that undersold the work
The website didn't reflect the quality of the roofing or give homeowners a clear reason, or a clear way, to call.
Invisible on Google
With no Google Business Profile, the company couldn't appear in the map results where most local roofing searches end.
No tracking and no CRM
Without analytics or a lead system, there was no way to see where enquiries came from, and leads could slip through the cracks.
What we did
Built as one system, in accounts the client owns.
WordPressGoogle Business ProfileGA4Search ConsoleCRM
- 01
A new brand identity
A consistent look and voice so the business reads as established and trustworthy everywhere a homeowner meets it.
- 02
WordPress rebuild
A fast, phone-friendly site built around services, proof and an obvious call to action.
- 03
Google Business Profile, GA4 and Search Console
Visibility in the map pack, plus measurement of visits, calls and form submissions from day one.
- 04
Local SEO, business email and CRM
Service and area optimisation, a professional email domain, and one place where every lead is captured and followed up.
“The website, Google setup and SEO work gave us a real foundation. The phone started ringing.”
Services used
Each one connected to the others. See the home services playbook.
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